MSGM founded in Milan and named after the founder Massimo Giorgetti a former DJ quickly rose to the fashion scene with its innovative digital patterns and a young and fun aesthetic, something that the influencers of the world could easily relate to. Filling the contemporary gap among the luxury Italian designers MSGM grew fast by offering something new, unseen. MSGM is really created for a young public that adores fashion but isn't a slave to designer labels, a public that likes to dare and likes to be noticed. The MSGM woman is very fashionable without being a fashion victim, extremely informed and in touch with everything.